Understanding Low Survey Response Rates Among Young U.S. Military Personnel

Understanding Low Survey Response Rates Among Young U.S. Military Personnel

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A review of major online U.S. military surveys found very low response rates among young enlisted members. The authors identify possible explanations, and note that low response rates do not necessarily yield results with bias. The authors propose ways to understand how well surveys are capturing a representative sample and determine recruitment strategies that would actually target the source of the problem and not just exacerbate it.