The Value of Television Time: Some Problems and Attempted Solutions

The Value of Television Time: Some Problems and Attempted Solutions

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Statistical analysis of Besen's equation to estimate the value of television time (described in R-1328). It has two hidden problems: (1) The magnitudes of the coefficients imply that adding a station to a market sometimes increases time RATEs of stations already in the market. (2) The equation does not explain time RATEs for independent UHF stations.