Improving the Department of the Army’s Marketing for Recruitment, Hiring, and Retention of Civilians in Critical Occupations

Improving the Department of the Army’s Marketing for Recruitment, Hiring, and Retention of Civilians in Critical Occupations

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This report presents the results of analyses intended to build a strong Army Civilian brand—that is, to help the Army assess and strengthen its ability to attract high-quality applicants to its civilian workforce and to retain high-quality Army civilian employees.