Frameworks for Assessing USEUCOM Efforts to Inform, Influence, and Persuade

Frameworks for Assessing USEUCOM Efforts to Inform, Influence, and Persuade

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Campaigns to inform, influence, and persuade a range of foreign audiences are critical to achieving key U.S. national security objectives, but it can be challenging to assess the progress, performance, and effectiveness of these efforts in a real-world context. This report offers guidance, robust and flexible frameworks, and recommendations to support and enhance assessment design and planning.