Attitudes Toward Local and National Government Expressed over Chinese Social Media: A Case Study of Food Safety

Psycholinguistic analysis of Chinese-language social media can provide insight into the attitudes of Twitter and Sina Weibo users toward local and national government and Western companies. This exploration of Chinese-language social media regarding food safety traces a preliminary road map to conduct such analysis, including a methodology for analyzing Chinese-language social media and a discussion of the inherent promises and limitations.