Assessing and Evaluating Department of Defense Efforts to Inform, Influence, and Persuade: Worked Example

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Assessing inform, influence, and persuade efforts has remained a challenge for the U.S. Department of Defense. This report presents a realistic but fictional scenario as context for how assessment planning should work in practice. In the process, it demonstrates core principles of effective assessment and best practices for developing assessments that can accurately measure progress toward campaign objectives and support decisionmaking.