Army Enlistment Options Optimizer: Research Approach, Findings, and Implications

The authors developed an Army Enlistment Options Optimizer approach that creates bundles of bonus and less costly non-bonus enlistment incentives. Survey respondents choose the bundle they most value from those available according to job type, term length, recruit characteristics, and recruiting environment, potentially increasing satisfaction and enlistments, generating cost savings, and providing recruit cohorts with desired characteristics.