Analyse conjointe SP/RP du choix du mode de transport de marchandises dans la Région Nord — Pas-de-Calais : [A Simultaneous SP/RP Analysis of Mode Choice in Freight Transport in the Region Nord — Pas-de-Calais]

The report aims to gain insight into the factors that influence the mode choice of shippers in freight transport. It begins with a survey in which more than 200 shippers in the French region Nord-Pas-de-Calais had been interviewed about their shipments. Almost 100 of these shippers were re-interviewed using a computerised stated preference questionnaire, which contained hypothetical choice situations for shipments that had actually been made and reported in the first interview. The project also contains the analysis of the stated preference data, using discrete choice models for individual choice behaviour. (This report is written in French with an English language Summary.)